The mitigating effects of sustainable forest cultivation on climatic change and the environment are a good news story for our planets future. Being aware of this fact Norman Europe is proud that all our Phoenixwood programs, made from a sustainable tree species that has genuine green environmental credentials, are a huge success.

The Phoenixwood tree, also known as Paulownia or Kiri tree, is one of the world's fastest growing tree species. Sawn timber can be harvested in less than 10 years, and after harvesting, a new tree can grow from the original stump (coppice growth), using the old and well established root system. This procedure can be repeated several times, saving post-harvest clearing, land erosion and the resultant runoff and river salinity.

But this very adaptable tree is also favoured for another important environmental reason. Giant leaves act as huge lungs to srcub the air by removing large amounts of carbon dioxide from the atmosphere replenishing this with oxygen. In addition the leaves that drop each winter, release nitrogen and increase soil fertility.